Serving North Central Florida

Make your next move with confidence.

Honest guidance and straight answers for homeowners, future homeowners, and investors.

What most people miss ↓Try the net sheet →

About

Hi, I'm Brantley.

I help North Central Florida homeowners, future homeowners, and investors make confident, well-timed real estate decisions by building relationships that outlast the transaction.

Knowledge You Can Rely On. Guidance You Can Trust.

More about me and how I work →

First steps

A few things worth doing before you list or start looking.

If you are thinking about selling

Look up your home on your county property appraiser's site.Note your homestead status and your assessed value next to the market value.
Ask your lender for a payoff estimate.Include any second mortgage, HELOC, or solar loan.
Find the age of your roof, water heater, and AC.Your buyer's insurer will ask.
Run the net sheet.See what you would walk away with at a few different prices. Open the net sheet

If you are thinking about buying

Get pre-approved, not just prequalified.It tells you, and sellers, what you can actually spend.
Get an insurance quote early.In Florida, insurance can move your monthly payment as much as your rate.
Budget taxes on the purchase price.Not on the current owner's bill. In Florida, a home's taxable value usually resets when it sells.
Check the flood zonefor any address on FEMA's flood map.

Tools

What would you walk away with?

A quick estimate, no contact needed. It runs on your device, and nothing you enter is sent to me.

Uses the net sheet's standard assumptions: 6% brokerage compensation (negotiable), Florida doc stamps and owner's title insurance at the state-set rate, and typical title company fees.

Open the full net sheet →

Estimate only. Not a quote, appraisal, or settlement statement.

What I stand for

HonestyI tell you the real numbers and the real risks.

KnowledgeI do the homework so you do not have to guess.

ConsistencyI show up and follow up when I said I would.

GuidanceAdvice, not just information. What I would do in your position.

PatienceI build for the relationship, not just the transaction.

Knowledge You Can Rely On. Guidance You Can Trust.

More about how I work →

Know Before You Move

Two things that catch Florida buyers and sellers off guard.

Roof age decides insurance.

An older roof can make a home harder or more expensive to insure, and that can slow down or derail a sale. Florida law gives homeowners some protection, but the roof's age and condition still matter. Know the roof's age before you list or make an offer.

Flood insurance is becoming part of the deal.

More Florida homeowners now need flood insurance, including many outside designated flood zones, as Citizens, the state-backed insurer, phases in new requirements. Get an insurance quote before you fall in love with a house.

General information, not legal, tax, or insurance advice. Verified October 2026.

When you're ready, I'm here.

No pressure. When you want a real number for your home or a second opinion on one you are considering, reach out. I will get back to you within 24 to 48 hours.

Request a Custom Market Report

or just say hello →

(850) 718-8391 (cell)
brantleywillis@kw.com